As the situation in our country and industry remains fluid, we wanted to take a few minutes to inform our clients and friends about a few helpful topics, as well as the state of our business.

First and foremost, Driven Media Group is here for our clients around the clock.  Our entire team is working from home and ready to support you. We’ve all made financial and lifestyle sacrifices during this crisis and our team is no different.  We cannot thank our staff enough for making proactive financial sacrifices in order to allow our entire team to stay on board with Driven Media Group in order to serve our clients

Helpful Information for Your Business

-Google has announced $340 million in advertising credits to small and medium-sized businesses.  These ad credits will appear in Google Ad Accounts over the next several months. Driven Media Group does not ‘own’ our clients Ad Accounts, which means these credits will be readily available to you, the advertiser.  More info here 

-Facebook is launching a $100 million initiative to offer advertising credits and cash grants to 30,000 small businesses.  More info here

-The recently passed CARES Act and specifically the Payroll Protection Program should provide relief for many businesses.  Please consult your accountant and/or business advisors for specific details. The Small Business Investor Alliance has provided a summary accessible here.

-Our friends at PureCars recently released a report of data-driven insights that touch on budgets, ad platforms, and strategies.  Even though they are a competitor of ours in certain areas, we felt it was valuable information that could benefit our clients. Their report is based on data from clients across the country.  There are many variables in play, especially state by state restrictions and stay-at-home mandates. Our Account Director team has been making similar recommendations to our clients. Their report can be accessed here.

As always, stay safe and keep in touch with your Driven Media Group Account Director so we can support you as best we can.  

Justin Simon – Managing Partner, Driven Media Group
Jared Leibowitz – Partner, Driven Media Group

It goes without saying that our company, like yours, is taking precautions to protect from illness. This communication is not to explain that we are limiting travel or working from home.

What can we do to help you and your operations?

• Do you need a video produced that explains why customers should feel comfortable transacting at your store?  Or the fact that your dealership will pick up and drop off their vehicle?  A video can be used cross-platform (website, email, social, YT, CTV/OTT) and can be produced and communicated quickly to your market. 
• Do you need an email deployment designed to your database or a conquest audience? 
• Are you looking to adjust your messaging for the end of the month and/or into April?
• Are you working with Driven Media Group on a Facebook Event and not sure if you should proceed?  Have you considered scheduling a fixed-ops Facebook event in the near future to bring canceled appointments back into your store?

We’re here to help.  Continuity of advertising is necessary.  There is a light at the end of this tunnel, and it might very well be the summer selling season.  Too many consumers are sitting at home looking at your inventory and researching their options, and we want our clients primed for visibility.  

Our priority is to assist our clients in any way possible.  If you’re a client of Driven Media Group, please consult with your Account Director.  If you’re not a client of Driven Media Group but could use some help, we’ll do our best to provide pro-bono services to help your operations.  Please start a conversation with us via email: info@drivenmediagroup.com.

Again, we’re here to help.  Please count on our team to support your operations. 

Justin Simon
Managing Partner

Health Statement Regarding COVID-19

Driven Media Group prioritizes the health and safety of our employees above all else.  We have taken internal precautions to mitigate the spread of the COVID-19 virus. Our personnel will be working from home and our client-facing team will be not be traveling via air/hotel for the foreseeable future.  Further, we are being very prudent with in-person client meetings that would involve large amounts of staff. We will be leveraging technology such as screen-sharing to the fullest extent. Any in-person client meetings will be handled on an individual basis.  Our team will lean on the side of caution with decision making. We appreciate your understanding.

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Advertising Statement Regarding COVID-19

The COVID-19 virus is undoubtedly affecting all business and commerce.  No one can read the future and the team at Driven Media Group is no different.  We hope and expect that more testing, public awareness, and transparency will lead to consumers altering their way of life to mitigate the risk of spreading the virus while at the same time, settling into a new ‘temporary normal’ of conducting business and commerce.   

One thing is very certain, in a time where normal activities are diminished, media consumption will be very high.  Consumers will have more time on their hands to research your products and services. Consumers still have a need to purchase and service vehicles.  A lot of transactions in the automotive industry are based on need. It’s imperative for your customers to be comfortable transacting in your facilities when their need arises.  Further, we encourage our clients to take steps to make the transaction process as easy as possible for your consumers in variable operations as well as fixed-operations. Handling transactions via digital retailing, delivering vehicles to homes and businesses, picking vehicles up for service etc. are all competitive advantages that your dealership can provide to your customers.

We understand that dealerships might be questioning their expenses.  If advertising exposure is removed in your market, consideration for your brand/group/dealer will take a big hit during a high-media consumption time period.  There will be a light at the end of the tunnel of this pandemic. Reducing advertising exposure now will have costly negative effects as we reach the upcoming high volume selling season.  Driven Media Group’s account team is well-versed in assisting our clients with advertising strategies. We will be working harder than ever for our clients to support your business operations.  As always, thank you for your continued support.