Convergence
At Driven Media Group, we know that reaching customers with the right message at the right time is crucial for any automotive dealership. Convergence is the automotive customer data and retention platform that powers smarter marketing from the inside out. By integrating directly with your DMS and CRM, Convergence cleanses and hydrates your first-party customer data, then activates it through targeted SMS, email, and direct mail campaigns — all executed through a human-based BDC that sets real appointments directly into your scheduler.
Text Message Marketing & Direct Mail
Our Convergence service includes two powerful capabilities: text message marketing and direct mail campaigns. With text message marketing, we use our turn-key BDC to set sales and service appointments with your 1st party DMS and CRM data. This allows you to quickly reach customers for vehicle appraisals or to set service appointments, preventing service defectors and maximizing your sales opportunities.
But we don’t stop there. We combine our direct mail campaigns with our ‘text ahead’ service, ensuring that your mail campaigns perform even better. By reaching out to customers via SMS prior to mail delivery, we ensure that your message is seen and acted upon, resulting in more appointments and ultimately more sales for your dealership.