Driven Media Group
Driven Media Group
Driven Media Group
Driven Media Group

Convergence Case Study

Convergence creates real conversations with real buyers through SMS, social media, email, and more. This case study shows how a targeted text campaign turned 5,001 messages into 20 vehicle sales, and how a single omnichannel buyback event generated 33 transactions and over $100,000 in gross profit for a Toyota dealership. When you meet shoppers where they are, the results speak for themselves.

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Driven Media Group Convergence

A Toyota Dealership

5,001 texts sent. 20 vehicles sold. That’s the Convergence SMS campaign in a nutshell, but the numbers in between tell an even more compelling story. Of the 5,001 texts delivered, 908 customers responded, a response rate that most dealerships never see from any marketing channel. Those conversations led to 53 appointments set and 34 confirmed shows, resulting in 20 vehicle sales. Every step in that funnel represents a real two-way conversation between the dealership and an in-market shopper, something no display ad, mailer, or email can replicate.
SMS Text Campaign  ·  Toyota Dealership
5,001 Texts Sent
908 Responses
53 Appts Set
34 Appts Shown
20 Vehicles Sold
5,001 Texts Sent

5,001 targeted texts delivered to in-market shoppers in the dealership's area.

908 Responses
18.2% Response Rate
53 Appointments Set
34 Appointments Shown
20 Vehicles Sold

20 vehicle sales driven directly from a single SMS campaign deployment.

Social Event Advantages

A trade-in or buyback event isn’t just a sales tactic, it’s an inventory acquisition strategy. DrivenDirect’s omnichannel approach uses Facebook advertising, HTML email, and YouTube to saturate a market with event awareness, then converts that awareness into real conversations through Facebook Messenger. DMG’s team manages the entire campaign: building the event page, buying media, handling every comment and message, setting appointments, and communicating the schedule directly to the dealership team. The result at Berglund Toyota speaks for itself — 10 new vehicle sales, 23 pre-owned vehicles acquired, and over $100,000 in gross profit from a single event.
Social Buyback Event  ·  Toyota Dealership  ·  Omnichannel Campaign
Facebook Advertising
HTML Email Campaign
YouTube Advertising
Facebook Messenger
33 Total Transactions

10 new vehicle sales + 23 pre-owned vehicles acquired in a single buyback event.

10 New Vehicle Sales
23 Pre-Owned Acquired
$100K+ Gross Profit Generated

33 transactions generating over $100,000 in gross profit — from a single omnichannel event.

“

I was very pleased with the results of my buyback event. Not only did I put 10 new vehicles on the road, but I also acquired 23 quality pre-owned vehicles, which would have cost me hours of time and thousands of dollars to acquire at the auction. These 33 transactions created over $100K of gross profit for my dealership and the team at Driven Media Group made it easy.

Shane Gunn General Manager, Berglund Toyota

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