Social Event Ads leverage the virality of social media platforms to generate incremental business for the clients of Driven Media Group. Event Ads are not an ‘always-on’ strategy. They are utilized several times throughout the year, or in conjunction with holiday events, to spur additional traffic to your showroom. A prime example of an event-based strategy is a semi-annual Trade-In/Buy-Back event. By pushing an aggressive offer, with a distinct call-to-action and sense of urgency, our clients experience great successes.
Your Driven Media Group Account Director works with you to strategize the applicable offer, timing, and details of the event. Driven Media Group then utilizes Facebook/Instagram’s algorithm to saturate your marketplace with a paid ad. Because of the short-term duration of the ad, coupled with a stout media budget, the algorithm creates unparalleled virality. Our call-center receives incredible volumes of ad comments and messages as a result of the ad. We respond immediately using all methods necessary in attempt to set an appointment with the dealership. Our team communicates the appointments to the dealership, and assists with preparation to make the event as successful as possible.