Event-Based Social Marketing

leverage the virality of social media platforms to generate business at your dealership.

Social Event Ads leverage the virality of social media platforms to generate incremental business for the clients of Driven Media Group. Event Ads are not an ‘always-on’ strategy. They are utilized several times throughout the year, or in conjunction with holiday events, to spur additional traffic to your showroom. A prime example of an event-based strategy is a semi-annual Trade-In/Buy-Back event. By pushing an aggressive offer, with a distinct call-to-action and sense of urgency, our clients experience great successes.

Our Goal

The ultimate goal is to drive incremental foot-traffic to your dealership by creating short-term events that provide a distinct call-to-action and sense of urgency in the marketplace.

By providing an incremental volume of showroom opportunities several times throughout the year, our clients are able to pull business forward from loyal customers, conquest business that would otherwise have shopped at a competitor, and also have an opportunity to purchase an array of used vehicles via trade.

The team at Driven Media Group works together with the dealership throughout the event to provide the proper preparation, conversations, and tactics to lead to a successful event.

Our Process

Your Driven Media Group Account Director works with you to strategize the applicable offer, timing, and details of the event. Driven Media Group then utilizes Facebook/Instagram’s algorithm to saturate your marketplace with a paid ad. Because of the short-term duration of the ad, coupled with a stout media budget, the algorithm creates unparalleled virality. Our call-center receives incredible volumes of ad comments and messages as a result of the ad. We respond immediately using all methods necessary in attempt to set an appointment with the dealership. Our team communicates the appointments to the dealership, and assists with preparation to make the event as successful as possible.

we provide real results.

A Chevy store

92
Customer Comments
70
Facebook messenger conversations started
12
Post Shares
64295
People Reached
25
Appointments Set
$ 1995
Media Budget
$ 2995
Over KBB Offered
0
used units bought outright from customers
0
Total Sales

A Hyundai store

45
Customer Comments
33
Facebook messenger conversations started
6
Post Shares
61095
People Reached
4
Appointments Set
$ 1995
Media Budget
$ 2995
Over KBB Offered
0
used units bought outright from customers
0
Total Sales

A Lexus store

58
Customer Comments
46
Facebook messenger conversations started
8
Post Shares
17
Appointments Set
$ 1995
Media Budget
56395
People Reached
0
Total Sales

A TOYOTA & CDJR AUTO GROUP

147
Customer Comments
104
Facebook messenger conversations started
86
Post Shares
58095
People Reached
21
Appointments Set
$ 2995
Media Budget
$ 1995
Over KBB Offered
2
used units bought outright from customers
0
Total Sales

Get In touch.

(410) 260-0304

available from 8:30am – 5:00pm
311 International Circle
Hunt Valley, MD 21030
info@drivenmediagroup.com
Branded Instagram Story
Staying up to date on current advertising channels matters. With this video, we created a vertical video for the Instagram platform, specifically Instagram Stories. Using eye-catching graphics, along with photography provided by the manufacturer allows our clients to stay relevant on all social media channels.
category
Digital Video Production
Client
Bobby Rahal Honda
Placement
Instagram Stories
Radio New Car Sales Spot
Radio spot created to emphasize the offer deals going on at a client’s location. Written and edited in-house to be broadcast over the client’s local radio stations.
category
Traditional Advertising
Client
Gloucester Toyota
Placement
Radio
Summer of Giveaways Logo
Logo developed for Colonial Motor Mart’s “Summer of Giveaways” program. This logo was used on promotional items to bring awareness to their giveaways.
category
Logo Design
Client
Colonial Motor Mart
Placement
Dealer Website
Love the Experience Logo
Logo concepts developed for Colonial Motor Mart’s “Love the Experience” program. Integrated their current logo and added a character that expressed the heart of the program.
category
Logo Design
Client
Colonial Motor Mart
Placement
Dealer Website
Lifetime Engine Warranty Logo
Logo developed for McDonough Toyota’s “Lifetime Engine Warranty” program.
category
Logo Design
Client
McDonough Toyota
Placement
Dealer Website
Graph Paper
Campaign designed to focus on new model release, with design elements created for multiple platforms by our expert graphic designers.
category
Omnichannel Creative
Client
Evergreen
Placement
Dealer Website, Facebook
Diamonds
Campaign designed to focus on new model release, with design elements created for multiple platforms by our expert graphic designers.
category
Omnichannel Creative
Client
Evergreen
Placement
Dealer Website, Facebook
Triangles
Campaign designed to focus on new model release, with design elements created for multiple platforms by our expert graphic designers.
category
Omnichannel Creative
Client
Evergreen
Placement
Dealer Website, Facebook
Do it for the ‘Gram
Campaign designed to focus on new model release, with design elements created for multiple platforms by our expert graphic designers.
category
Omnichannel Creative
Client
Evergreen
Placement
Dealer Website, Facebook
Vintage Postcard
Campaign designed to focus on new model release, with design elements created for multiple platforms by our expert graphic designers.
category
Omnichannel Creative
Client
Evergreen
Placement
Dealer Website, Facebook
Radio Service Spot
Radio spot created to emphasize the offer deals going on at a client’s location. Written and edited in-house to be broadcast over the client’s local radio stations.
category
Traditional Advertising
Client
Gloucester Toyota
Placement
Radio
New 2019 RAV4 Instagram Story
Staying up to date on current advertising channels matters. With this video, we created a vertical video for the Instagram platform, specifically Instagram Stories. Using eye-catching graphics, along with photography provided by the manufacturer allows our clients to stay relevant on all social media channels.
category
Digital Video Production
Client
Evergreen
Placement
Instagram Stories
Toyota New Sales TV Spot
Video spot to emphasize the deals going on at the client’s location. Footage is all high production-quality video, shot with various filming techniques and all shot at the client’s location by our expert videographers. Created and edited final product for television.
category
Traditional Advertising
Client
East Coast Toyota
Placement
Television
McDonough Toyota TV Spot
Video spot to emphasize a client’s locations and the deals going on there. Footage is all high production-quality video, shot with various filming techniques by our expert videographers. Created and edited final product for television.
category
Traditional Advertising
Client
McDonough Toyota
Placement
Television
Toyota Used Car TV Spot
Video spot to emphasize the client’s location and programs that the client offers. Footage is all high production-quality video, shot with various filming techniques and all shot at the client’s location by our expert videographers. Produced and edited final product for online.
category
Traditional Advertising
Client
Tri County Toyota
Placement
Television
Camry Walk Around
A video highlighting the All-New redesigned 2018 Toyota Camry. Shot on location in HD utilizing slow motion to showcase the new interior and exterior features. From editing to motion graphics, full post-production is also handled in-house.
category
Digital Video Production
Client
Apple Valley Toyota
Placement
YouTube
Listening to the Customers
This video is part of a series where we collaborated with the Dealer Principle to create key messages about what sets them apart as an auto group. This video was shot on location in 4k, HD, and with 4k Drones to capture aerial footage of the facility. Evergreen content marketing will help set your dealership apart to customers starting the car buying process.
category
Digital Video Production
Client
Elkton Ford
Placement
YouTube
Convenience
This video was created using 4k Cameras along with 4k drones for aerial videography. Evergreen content geared towards actual concerns of your prospective customers will help you stand out in a crowded marketplace where being competitive on price is not the only advantage car buyers are looking for.
category
Digital Video Production
Client
New Holland Auto Group
Placement
YouTube
Offer Claim Service
This video focuses on fixed ops geared toward engagement on social media. In the preferred vertical video format partnered with an offer claim to draw customers to book service appointments. This video was produced in our studio on green screen using 4k cameras.
category
Digital Video Production
Client
Johnstons Toyota
Placement
Facebook
New 2019 Avalon Instagram Story
Staying up to date on current advertising channels matters. With this video, we created a vertical video for the Instagram platform, specifically Instagram Stories. Using eye-catching graphics, along with photography provided by the manufacturer allows our clients to stay relevant on all social media channels.
category
Digital Video Production
Client
Evergreen
Placement
Instagram Stories
Len Stoler Direct Logo
Logo developed for Len Stoler Ford’s “Stoler Direct” program.
category
Logo Design
Client
Len Stoler Ford
Placement
Dealer Website