DrivenSocial Case Study

Over five months, DrivenSocial ran a targeted new vehicle social media campaign for a Toyota dealership and the results go well beyond clicks and impressions. With $4,684 in spend, the campaign generated 526,909 impressions and drove 22,167 clicks at just $0.21 each, a 4.21% click-through rate that outperforms typical automotive benchmarks. More importantly, those clicks turned into 66,107 vehicle detail page views at a remarkable $0.07 per VDP view, directly putting shoppers in front of inventory. The campaign attributed 20 new vehicle sales at an average transaction value of $42,875, making this one of the clearest examples of social media spend translating directly to the sales floor.

Pre-owned is a competitive space, and this CDJR store’s DrivenSocial campaign shows what’s possible when social targeting is done right. With just $1,779 in spend over five months, the campaign reached 184,993 shoppers and drove 12,154 clicks at an exceptional $0.15 per click. The 6.57% click-through rate significantly outpaces industry norms, reflecting how precisely the audience was targeted. Those clicks translated into 30,741 VDP views at only $0.06 each, delivering inventory visibility at a fraction of traditional advertising cost. The campaign matched back 30 pre-owned vehicle sales at an average value of $16,270, proving that a modest social budget, when managed strategically, can deliver outsized returns on the used car lot.

Service drive revenue is often overlooked in social media campaigns, but this Toyota dealership’s five-month DrivenSocial service campaign proves it shouldn’t be. On just $1,116 in total spend, the campaign delivered 143,891 impressions and drove 1,267 qualified clicks directly to service landing pages at $0.88 per click. Of those, 284 landed on the service page itself, resulting in a cost per landing page view of just $3.93. The campaign matched back 20 service-related sales with an average repair order value of $427.81, demonstrating that strategic social targeting can fill the service drive just as effectively as the sales floor.