DrivenSEO Case Study

ISOtech works by generating structured inventory data that Google can read and index — and this Ford dealership’s year-over-year numbers show exactly what that means in practice. Across two consecutive measurement windows, both search impressions and clicks grew dramatically, even as available inventory declined due to supply chain constraints. When fewer vehicles are on the lot but more shoppers are finding you in search, that’s SEO doing its job. These results represent two separate vehicle categories tracked through Google Search Console, each telling the same story: more visibility, more traffic, better organic performance.

Waze reaches drivers who are already in their cars, and this Toyota dealership’s 31-day Waze campaign shows exactly how effective that proximity targeting can be. On a total budget of just $100, the campaign generated 51,944 impressions and drove 97 direct navigation requests to the dealership — meaning real shoppers actively routed to the store. Friday emerged as the top-performing day, aligning with end-of-week purchase intent. Perhaps most importantly: Waze Ads are included at no additional charge in DMG’s Precision SEO package, making these results an added layer of value on top of everything else DrivenSEO delivers.