Driven Media Group
Driven Media Group
Driven Media Group
Driven Media Group

DrivenSend Case Study

DrivenSend turns your dealership’s email list into a revenue engine. This case study shows the real impact, from open rates to clicked links to matched-back sales and service visits of a targeted conquest email campaign managed by Driven Media Group. With ROI you can’t ignore, at $375 per vehicle sold and $14.85 per repair order.

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DrivenSend Toyota Case Study

Results from a Toyota Store with 2 Deployments

Two conquest email deployments. One Toyota store. $3,000 in total spend — and the results speak for themselves. DrivenSend reached an audience of 85,714 targeted prospects, generating 14,715 opens at a 17.17% open rate that outpaces industry averages. Of those who opened, nearly 12% clicked through — producing 1,759 total clicks and driving real, measurable business: 8 vehicle sales matched directly back to the campaign at just $375 per sale, and 202 service appointments matched back at only $14.85 per repair order. That’s the power of precision email targeting built specifically for dealerships.
85,714 Total Audience

Targeted conquest prospects reached across two email deployments.

14,715 Opens
17.17% Open Rate
1,759 Clicks
2.05% Click-Thru Rate
11.95% CTR per Opens
$3,000 Total Cost
8 Vehicle Sales Match Backs

Direct vehicle sales attributed back to the campaign at $375 per sale.

202 Service Match Backs

Service appointments attributed back at just $14.85 per repair order.

What the Numbers Really Mean

Behind every metric is a story about efficiency. DrivenSend’s conquest email campaign didn’t just generate opens and clicks — it drove real, attributable business outcomes. A 17.17% open rate put this campaign well above typical automotive email benchmarks, and nearly 12% of openers clicked through to learn more. Most importantly, the campaign matched back 8 vehicle sales and 202 service visits — turning a $3,000 investment into a measurable, trackable return. At $375 per sale and $14.85 per repair order, the math is hard to argue with.

↑  Engagement
Open Rate 17.17%

Above-average open rate across 85,714 targeted prospects

Click-Thru Rate per Opens 11.95%

Nearly 1 in 8 openers clicked through to the dealership

Overall Click-Thru Rate 2.05%

1,759 clicks driven across the full audience of 85,714

$  Cost Efficiency
Cost per Vehicle Sale $375

8 vehicle sales matched directly back to this $3,000 campaign

Cost per Repair Order $14.85

202 service visits attributed back — an exceptional cost per RO

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