DrivenSearch Case Study
DrivenSearch is built to put your dealership in front of buyers who are ready to act. This case study shows the real impact, from impressions to clicks to phone calls of a targeted Google Vehicle Ads campaign managed by Driven Media Group. The results speak for themselves.
Real Results from a Toyota Store
With just $500 in ad spend over 30 days, this Toyota store’s Google Vehicle Ads campaign proved that smart targeting beats big budgets. The ads generated 329,493 impressions — putting the dealership’s inventory in front of hundreds of thousands of in-market shoppers. That visibility translated directly into action: 1,343 clicks, 32 phone calls (21 from first-time callers the dealership had never reached before), and 3 qualified form submissions — all at a cost per lead of just $166.
Hundreds of thousands of in-market shoppers reached in a single month.
Achieved on just $500 total spend over 30 days.
A Recent Campaign Showed…
The numbers from a recent DrivenSearch campaign tell a story that’s hard to ignore. Compared to the dealership’s previous advertising approach, Google Vehicle Ads delivered 1,500% more impressions and 160% more interactions — reaching dramatically more shoppers at a fraction of the cost. CPM dropped by 99%, cost per interaction fell by 75%, and cost per conversion came down by 94%. The quality of that reach showed up in the outcomes: a 250% higher conversion rate, 500% more total conversions, and 175% more lead submissions. The dealership didn’t just get more traffic — it got more buyers.
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