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DrivenSeo
Case Study

ISOtech Measurement

In order to understand the impact ISOtech makes for dealership websites, itโ€™s imperative to understand how ISOtech functions and how it is measured.
  • We utilize Google Search Console to analyze the effectiveness of ISOtech.
  • Search Console allows us to measure the amount of Google SERP impressions and clicks that ISOtech has created on behalf of your dealership.

New Inventory Search Results Impact Year-Over-Year

  • Search Impressions increased over 5 times from 25k to 136k

November 2020- March 2021

  • Search Clicks increased almost 20 times from 35 to 689, despite a decrease in available inventory!

November 2021 - March 2022

  • Search Impressions increased nearly 5 times from 43.4k to 201k.

November 2020- March 2021

  • Search Clicks increased 5 times from 57 to 234.

November 2021 - March 2022

GSC Impact Year-over-Year

January-August 2021

291K

GSC Impressions

4,651

GSC Clicks

January-August 2022

1.30M

GSC Impressions

24,391

GSC Clicks

Google Business Profile Case Study

Before DMG

  • Toyota Dealership
  • 30 Day Period

28,394

Total Searches

40,373

Total Business Listing Views

17,174

Listing views on Search

23,199

List views on Maps

2,241

Visits to the Website

422

Request Directions

457

Calls

After DMG

  • Toyota Dealership
  • 30 Day Period

35,717

Total Searches

50,718

Total Business Listing Views

22,156

Listing Views on Search

28,562

List Views on Maps

2,767

Visits to the Website

602

Request Directions

735

Calls

Waze Case Study

  • Toyota Dealership

$100

Total Budget

31 Days

Campaign Flight

51,944

Impressions

97

Navigation Requests To Dealership

Friday

Top Performing Day of the Week
*Waze Ads Are Included At No Charge in DMGโ€™s Precision SEO Package

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