Health Statement Regarding COVID-19
Driven Media Group prioritizes the health and safety of our employees above all else. We have taken internal precautions to mitigate the spread of the COVID-19 virus. Our personnel will be working from home and our client-facing team will be not be traveling via air/hotel for the foreseeable future. Further, we are being very prudent with in-person client meetings that would involve large amounts of staff. We will be leveraging technology such as screen-sharing to the fullest extent. Any in-person client meetings will be handled on an individual basis. Our team will lean on the side of caution with decision making. We appreciate your understanding.
Advertising Statement Regarding COVID-19
The COVID-19 virus is undoubtedly affecting all business and commerce. No one can read the future and the team at Driven Media Group is no different. We hope and expect that more testing, public awareness, and transparency will lead to consumers altering their way of life to mitigate the risk of spreading the virus while at the same time, settling into a new ‘temporary normal’ of conducting business and commerce.
One thing is very certain, in a time where normal activities are diminished, media consumption will be very high. Consumers will have more time on their hands to research your products and services. Consumers still have a need to purchase and service vehicles. A lot of transactions in the automotive industry are based on need. It’s imperative for your customers to be comfortable transacting in your facilities when their need arises. Further, we encourage our clients to take steps to make the transaction process as easy as possible for your consumers in variable operations as well as fixed-operations. Handling transactions via digital retailing, delivering vehicles to homes and businesses, picking vehicles up for service etc. are all competitive advantages that your dealership can provide to your customers.
We understand that dealerships might be questioning their expenses. If advertising exposure is removed in your market, consideration for your brand/group/dealer will take a big hit during a high-media consumption time period. There will be a light at the end of the tunnel of this pandemic. Reducing advertising exposure now will have costly negative effects as we reach the upcoming high volume selling season. Driven Media Group’s account team is well-versed in assisting our clients with advertising strategies. We will be working harder than ever for our clients to support your business operations. As always, thank you for your continued support.