Attention and Awareness

Producing video content is easier now then it was only a few years ago, but the barrier for small and medium-sized businesses to create quality, compelling video remains high. Equipment resources, knowledge of specialty software, and what to do with a video after its creation all stand in the way.

Our aim is the remove these barriers. First let’s talk about why video is important to your business.

According to a recent HubSpot case study:

  • 64% of users are more likely to purchase a product after they watch a video.
  • 80% of users recall a video ad they viewed in the past 30 days.
  • 75% of online video viewers have interacted with an online video ad this month.

Driven Media Group offers complete video production services for our clients. Including pre-production (scripting, and planning), production (4k and HD video), and post production (editing, and graphics).

Our video production team understands video viewing trends are changing drastically with the shift from traditional television advertising, to social and digital video based advertising.

In Facebook’s Q4 2016 Earnings Call COO Sheryl Sandberg said “An ad that works really well 30 seconds in other platforms and more traditional platforms can work on ours, but the ones that are optimized and use our targeting really perform better.”

We create our videos and media with the delivery platform in mind, removing the burden of ‘how best do you distribute your video.’  Whether it’s a traditional television commercial, a Facebook video ad, or even a video for your own website; We utilize the most current & up-to-date best practices for each platform to achieve the best results for our clients.

“I’ve said before that I see video as a megatrend on the same order as mobile. That’s why we’re going to keep putting video first across our family of apps…”

Mark Zuckerberg, CEO Facebook

At this point, online video isn’t only growing, it is influencing and impacting decisions. It is impacting support for your brand, and guiding consumers in their purchase intent. Your customer is online, likely on their phone, and probably watching a video. Our objective at Driven Media Group is to make sure it’s your polished, and well produced video they are watching.

“Video is one of the big drivers of engagement growth on Facebook. It’s also helpful on Instagram where we’re also seeing the benefit of ranking changes. So we continue to see good engagement and time spent growth across the Facebook family and on just Facebook, and video is a part of that story.”

David Wehner, CFO Facebook

While getting a potential customer to view your video is half of the battle, we strive to have that customer take meaningful action and engage with your brand or company. Marketing you video to receive video views is easy.  It’s understanding the audience, the targeting, and utilizing the right piece of creative for that customer to take action. That’s where Driven Media Group’s 360° approach really shines. From creative, data, copy-editing, and targeted strategic media buying, we are able to drive results.

Quality creative can be the variable to a successful campaign. Knowing how to create video content native to the platform, and knowing the desired outcome of a video product allows us to create a dynamic and engaging video that produces measured results for your company. Driven Media Group has an in-house creative staff ready to remove the barriers of video production and to help your company grow.