Site Speed OptimizationImproving the speed of your website is essential.
Slow website speed is not an option. Amazon loses 1.6 billion dollars per year in revenue for every 1.0 seconds in page load. Dealership sites are bogged down with imagery and code which severely slows the customer experience.
Improving the speed of your website is a major benefit to the infrastructure of your organization. The bulk of the pages that make up your domain are your inventory pages. Driven Media Group has built a process to decrease the page load times of your VDPs between 31%-49%.
When customers arrive at your website, they only allocate/budget a certain amount of time before they will move onto something else. It’s imperative to allow the customer the ability to browse as much of your inventory as possible during their visit. Decreasing page load time of your VDPs will allow for your customers to easily browse more of your products. This provides site ‘sticky-ness’ and turns into incremental sales.
“Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation. Page speed is also important to user experience.” – MOZ